Our driver threads the white 2012 Hyundai Veloster through light midday traffic on the northbound Pacific Coast Highway. Traffic is a mix of Aston Martins, new Porsches and rental Mustang convertibles.
"The most important part has to be the way it drives," he says. "It has to be fun to drive. You can add the technology items afterward to any car."
Those were the priorities given to Hyundai's development team. First, it had to make the 2012 Hyundai Veloster fun to drive. If anyone knows this, it's this guy behind the wheel. He's John Krafcik, CEO and president of Hyundai Motor America.
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