Jim Pattison Hyundai Nanaimo News. All that's new with Hyundai. Monthly specials, rates, new cars, concept cars, cool videos, coupons, and more.
Thursday, 29 September 2011
ARK PERFORMANCE TO UNVEIL RALLY-READY HYUNDAI VELOSTER AT SEMA SHOW 2011
ARK PERFORMANCE TO UNVEIL RALLY-READY HYUNDAI VELOSTER AT SEMA SHOW 2011: COSTA MESA, Calif., Sept. 29, 2011 – To showcase the performance capabilities and aftermarket potential of its innovative three-door coupe, Hyundai has teamed up with ARK Performance to transform Veloster into a sleek and sporty rally car. The ARK Performance Veloster will be unveiled at the 2011 SEMA Show with a custom twin-scroll turbocharger increasing its horsepower to 210HP and a bright green and flat gray paint scheme to give enthusiasts a glimpse at Veloster’s potential. ARK Performance’s Veloster will be shown in the Hyundai booth between November 1-4, 2011 among other modified Velosters and Genesis Coupes.
Wednesday, 28 September 2011
HYUNDAI GENESIS AND ELANTRA WIN 2011 MOTORIST CHOICE AWARDS
HYUNDAI GENESIS AND ELANTRA WIN 2011 MOTORIST CHOICE AWARDS: COSTA MESA, Calif., Sept. 27, 2011 – Intellichoice and AutoPacific honored both the Hyundai Genesis and Elantra with 2011 Motorist Choice Awards in the Luxury Lifestyle and Value categories, respectively. Now in its sixth year, the Motorist Choice Awards recognize vehicles that deliver a compelling combination of high consumer satisfaction and lower-than-expected ownership costs over time.
Tuesday, 27 September 2011
New-generation i30
New-generation i30 to build on success of Hyundai’s best-selling model
Designed, engineered and manufactured in Europe, for Europe
Upgraded diesel engine: CO2 emissions under 100 g/km
At the 2011 Frankfurt International Motor Show (IAA), Hyundai has unveiled its new-generation i30, a vehicle the company expects will build on the success of the original model thanks to enhanced design, quality, performance and efficiency.
Designed and engineered at the Hyundai Motor Europe Technical Centre in Russelsheim, Germany, the new-generation i30 represents a further evolution of the unique Hyundai form language, ‘fluidic sculpture’ ? the company’s distinctive design DNA ? and offers a choice of four engines with a total of six power options and CO2 emissions below 100 g/km thanks to an upgraded, super-efficient 1,6-litre diesel unit.
The new-generation i30 will go on sale in Europe early in 2012 as a five-door hatchback. The newcomer will be produced in Europe at the company’s state-of-the-art manufacturing facility in No?ovice, Czech Republic.
Every new-generation i30 will be backed by the industry-best, fully-transparent Five Year Triple Care warranty from Hyundai. This award-winning package provides five years of unlimited-mileage warranty, five years of roadside assistance, and five years of vehicle health checks.
The company’s press conference will take place in Hall 6 at 12:00 (CET) on Tuesday 13th September 2011.
A worthy successor to Hyundai’s best-seller
The original i30 has defied the industry norm by recording increased annual sales with each passing year. Since launch in 2007, the i30 has recorded over 360.000 European sales, including more than 115.000 units during 2010 ? the highest-ever sales figure for an individual Hyundai model on sale in Europe in one year, putting the i30 at six in the C-segment rankings.
Hyundai expects the new-generation i30 to maintain this growth trend, contributing to future sales success, growing brand awareness and improving perceptions of Hyundai among European consumers.
The fortunes of the new-generation i30 will also be helped by a recovering market. Industry analysts forecast the mainstream C-segment will grow by 7% over the next three years, reaching sales of 2,4 million vehicles per year by 2014. Hyundai is planning to sell on average over 120.000 units of the new i30 per year during the car’s lifecycle, capturing a larger market share of around 5% and challenging established competitors.
Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented: “We expect the new-generation i30 to play a significant role in developing our sales and brand image in Europe, taking on the leading vehicles in the C-segment and joining the all-new i40 as a brand ambassador and quality benchmark for Hyundai.”
Style inspired by nature
The ‘fluidic sculpture’ ethos utilises flowing lines inspired by nature and modern architecture to give a constant three-dimensional presence to Hyundai vehicles. Since its introduction on the Hyundai ix-onic concept at the 2009 Geneva Motor Show, fluidic sculpture has been the form language for all new Hyundai models launched in Europe.
Thomas Burkle, Chief Designer at Hyundai Motor Europe Technical Centre, commented: “When designing the new-generation i30, we used strong, fluid lines to sculpt a car which looks athletic and exudes a sense of constant motion, even when stationary. We gave the car a bold stance, transmitting a confident attitude through sporty characteristics and dynamic proportions. In this way, the car is very close to the all-new i40, and the Hyundai design DNA is easy to recognise on these models.”
The new-generation i30 also bears Hyundai’s signature frontal feature ? the hexagonal-shaped grille.
“The hexagonal appearance is unique to Hyundai, and defines the i30 as a family member. The jewel-like front headlamps which flank the grille add a strong personality to the vehicle, as well as a sense of refinement and luxury,” Thomas Burkle added.
Powering the new generation
The new-generation i30 will be available with a choice of three gasoline and three diesel variants, with power outputs ranging from 90 to 135 ps. Both fuel types play a significant role in the European C-segment, with diesel representing 52% and gasoline 43% of total sales. Overall, Hyundai is expecting a 50:50 split between diesel- and gasoline-powered i30 sales.
Hyundai believes that its highly-efficient 1,6-liter variable geometry turbo (VGT) ‘U-II’ diesel unit will be the most popular engine in the range. Generating 128 ps at 4.000 rpm, the upgraded engine will accelerate the new-generation i30 from standstill to 100 kph in 10.9 seconds, with a top speed of 197 kph.
The petrol engines, too, offer a balance between performance and economy. For example, the new-generation i30 can be specified with Hyundai’s 1,6-liter ‘Gamma’ GDI (gasoline direct injection), a 1.591 cc unit that generates 135 ps and 164 Nm of torque.
Low emissions and real-world efficiency
The addition of technologies developed under the company’s Blue Drive™ sub-brand optimizes efficiency and lowers emissions for the new-generation i30. These include: Integrated Stop & Go (ISG), low-rolling resistance tyres and an alternator management system. With CO2 emissions below 100 g/km and an engine delivery of 128 ps, the 1,6-litre diesel new-generation i30 will feature a best-in-class power to efficiency ratio.
Buyers will be offered a choice between manual and automatic six-speed transmissions, with both units providing a refined driving experience and enhanced fuel efficiency.
Interior quality and equipment from the class above
Cabin refinement and specification on the new-generation i30 have been inspired by the high standards of the all-new i40. Behind the wheel, for example, drivers benefit from Hyundai’s new Flex Steer™ option. With three operating modes ? Comfort, Normal and Sport ? the system can be used to vary the level of steering assistance and feedback in order to suit driving conditions and make the journey more pleasurable. A large TFT Supervision cluster is available in the same quality found on i40 ? providing a wide range of essential information to the driver in high-resolution clarity. Located in the centre console, the navigation system is displayed via a 7-inch touch-screen.
The generous equipment levels on the new-generation i30 will enhance the Hyundai experience for passengers too. Dual-zone climate control will ensure a comfortable environment for all occupants during long journeys, and the addition of a panoramic sunroof provides increased natural light within the cabin. The panoramic sunroof has been designed to open fully or tilt open, offering passengers flexibility and functionality.
Customers will benefit from the new-generation i30’s roomier interior compared to the previous model. The overall length (4300 mm) and width (1780 mm) have been increased, while the height has been reduced (1470 mm), generating sportier exterior proportions without compromising functionality. Cargo capacity in the new-generation i30 is 378 liters with the rear seats upright ? an increase of 10% compared to the original model.
Five-star safety features
The new-generation i30 features the latest active and passive safety technologies to ensure maximum protection for its occupants. Active safety features include ESP (Electronic Stability Program), ABS (anti-lock braking system), VSM (Vehicle Stability Management) and Emergency Stop Signal. In terms of passive safety, the new-generation i30 will be fitted with six airbags as standard ? front, side and curtain - while a driver’s knee airbag is optional.
The safety features available on the new-generation i30 reinforce Hyundai’s excellent record on safety, and the company anticipates the new car will follow the outgoing model in attaining the maximum five-star score in Euro NCAP’s impact assessment programme.
Driving fleet growth
Since going on sale in 2007, the original i30 has played an important role in expanding Hyundai’s sales and reputation in Europe’s fleet sector. Hyundai expects the new-generation i30 to be even more popular with fleet managers and company car drivers than its predecessor.
Targeting sales of over 120.000 units in Europe during a full year for the new-generation i30, Hyundai forecasts approximately 50% of sales to come from the fleet sector.
Five Year Triple Care will be a valuable point of differentiation for the new-generation i30 in a highly competitive class. The five-year warranty has no mileage limit, roadside assistance is included for five years, and vehicle health checks are performed annually, providing peace of mind for fleet buyers and operators.
Compared to the original i30, total cost of ownership for the new-generation model will be reduced, helped by improved fuel efficiency, lower CO2 emissions and a lower insurance classification.
Designed, engineered and manufactured in Europe, for Europe
Upgraded diesel engine: CO2 emissions under 100 g/km
At the 2011 Frankfurt International Motor Show (IAA), Hyundai has unveiled its new-generation i30, a vehicle the company expects will build on the success of the original model thanks to enhanced design, quality, performance and efficiency.
Designed and engineered at the Hyundai Motor Europe Technical Centre in Russelsheim, Germany, the new-generation i30 represents a further evolution of the unique Hyundai form language, ‘fluidic sculpture’ ? the company’s distinctive design DNA ? and offers a choice of four engines with a total of six power options and CO2 emissions below 100 g/km thanks to an upgraded, super-efficient 1,6-litre diesel unit.
The new-generation i30 will go on sale in Europe early in 2012 as a five-door hatchback. The newcomer will be produced in Europe at the company’s state-of-the-art manufacturing facility in No?ovice, Czech Republic.
Every new-generation i30 will be backed by the industry-best, fully-transparent Five Year Triple Care warranty from Hyundai. This award-winning package provides five years of unlimited-mileage warranty, five years of roadside assistance, and five years of vehicle health checks.
The company’s press conference will take place in Hall 6 at 12:00 (CET) on Tuesday 13th September 2011.
A worthy successor to Hyundai’s best-seller
The original i30 has defied the industry norm by recording increased annual sales with each passing year. Since launch in 2007, the i30 has recorded over 360.000 European sales, including more than 115.000 units during 2010 ? the highest-ever sales figure for an individual Hyundai model on sale in Europe in one year, putting the i30 at six in the C-segment rankings.
Hyundai expects the new-generation i30 to maintain this growth trend, contributing to future sales success, growing brand awareness and improving perceptions of Hyundai among European consumers.
The fortunes of the new-generation i30 will also be helped by a recovering market. Industry analysts forecast the mainstream C-segment will grow by 7% over the next three years, reaching sales of 2,4 million vehicles per year by 2014. Hyundai is planning to sell on average over 120.000 units of the new i30 per year during the car’s lifecycle, capturing a larger market share of around 5% and challenging established competitors.
Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented: “We expect the new-generation i30 to play a significant role in developing our sales and brand image in Europe, taking on the leading vehicles in the C-segment and joining the all-new i40 as a brand ambassador and quality benchmark for Hyundai.”
Style inspired by nature
The ‘fluidic sculpture’ ethos utilises flowing lines inspired by nature and modern architecture to give a constant three-dimensional presence to Hyundai vehicles. Since its introduction on the Hyundai ix-onic concept at the 2009 Geneva Motor Show, fluidic sculpture has been the form language for all new Hyundai models launched in Europe.
Thomas Burkle, Chief Designer at Hyundai Motor Europe Technical Centre, commented: “When designing the new-generation i30, we used strong, fluid lines to sculpt a car which looks athletic and exudes a sense of constant motion, even when stationary. We gave the car a bold stance, transmitting a confident attitude through sporty characteristics and dynamic proportions. In this way, the car is very close to the all-new i40, and the Hyundai design DNA is easy to recognise on these models.”
The new-generation i30 also bears Hyundai’s signature frontal feature ? the hexagonal-shaped grille.
“The hexagonal appearance is unique to Hyundai, and defines the i30 as a family member. The jewel-like front headlamps which flank the grille add a strong personality to the vehicle, as well as a sense of refinement and luxury,” Thomas Burkle added.
Powering the new generation
The new-generation i30 will be available with a choice of three gasoline and three diesel variants, with power outputs ranging from 90 to 135 ps. Both fuel types play a significant role in the European C-segment, with diesel representing 52% and gasoline 43% of total sales. Overall, Hyundai is expecting a 50:50 split between diesel- and gasoline-powered i30 sales.
Hyundai believes that its highly-efficient 1,6-liter variable geometry turbo (VGT) ‘U-II’ diesel unit will be the most popular engine in the range. Generating 128 ps at 4.000 rpm, the upgraded engine will accelerate the new-generation i30 from standstill to 100 kph in 10.9 seconds, with a top speed of 197 kph.
The petrol engines, too, offer a balance between performance and economy. For example, the new-generation i30 can be specified with Hyundai’s 1,6-liter ‘Gamma’ GDI (gasoline direct injection), a 1.591 cc unit that generates 135 ps and 164 Nm of torque.
Low emissions and real-world efficiency
The addition of technologies developed under the company’s Blue Drive™ sub-brand optimizes efficiency and lowers emissions for the new-generation i30. These include: Integrated Stop & Go (ISG), low-rolling resistance tyres and an alternator management system. With CO2 emissions below 100 g/km and an engine delivery of 128 ps, the 1,6-litre diesel new-generation i30 will feature a best-in-class power to efficiency ratio.
Buyers will be offered a choice between manual and automatic six-speed transmissions, with both units providing a refined driving experience and enhanced fuel efficiency.
Interior quality and equipment from the class above
Cabin refinement and specification on the new-generation i30 have been inspired by the high standards of the all-new i40. Behind the wheel, for example, drivers benefit from Hyundai’s new Flex Steer™ option. With three operating modes ? Comfort, Normal and Sport ? the system can be used to vary the level of steering assistance and feedback in order to suit driving conditions and make the journey more pleasurable. A large TFT Supervision cluster is available in the same quality found on i40 ? providing a wide range of essential information to the driver in high-resolution clarity. Located in the centre console, the navigation system is displayed via a 7-inch touch-screen.
The generous equipment levels on the new-generation i30 will enhance the Hyundai experience for passengers too. Dual-zone climate control will ensure a comfortable environment for all occupants during long journeys, and the addition of a panoramic sunroof provides increased natural light within the cabin. The panoramic sunroof has been designed to open fully or tilt open, offering passengers flexibility and functionality.
Customers will benefit from the new-generation i30’s roomier interior compared to the previous model. The overall length (4300 mm) and width (1780 mm) have been increased, while the height has been reduced (1470 mm), generating sportier exterior proportions without compromising functionality. Cargo capacity in the new-generation i30 is 378 liters with the rear seats upright ? an increase of 10% compared to the original model.
Five-star safety features
The new-generation i30 features the latest active and passive safety technologies to ensure maximum protection for its occupants. Active safety features include ESP (Electronic Stability Program), ABS (anti-lock braking system), VSM (Vehicle Stability Management) and Emergency Stop Signal. In terms of passive safety, the new-generation i30 will be fitted with six airbags as standard ? front, side and curtain - while a driver’s knee airbag is optional.
The safety features available on the new-generation i30 reinforce Hyundai’s excellent record on safety, and the company anticipates the new car will follow the outgoing model in attaining the maximum five-star score in Euro NCAP’s impact assessment programme.
Driving fleet growth
Since going on sale in 2007, the original i30 has played an important role in expanding Hyundai’s sales and reputation in Europe’s fleet sector. Hyundai expects the new-generation i30 to be even more popular with fleet managers and company car drivers than its predecessor.
Targeting sales of over 120.000 units in Europe during a full year for the new-generation i30, Hyundai forecasts approximately 50% of sales to come from the fleet sector.
Five Year Triple Care will be a valuable point of differentiation for the new-generation i30 in a highly competitive class. The five-year warranty has no mileage limit, roadside assistance is included for five years, and vehicle health checks are performed annually, providing peace of mind for fleet buyers and operators.
Compared to the original i30, total cost of ownership for the new-generation model will be reduced, helped by improved fuel efficiency, lower CO2 emissions and a lower insurance classification.
Tuesday, 20 September 2011
Hyundai and Intel to develop In-vehicle Infotainment (IVI) systems based on the Intel® Atom™ processor
Hyundai Motor Company today signed a Memorandum of Understanding (MOU) with Intel Korea and C&S Technology, Ltd. to jointly develop solutions that provide both drivers and passengers with enhanced in-vehicle experiences such as location-based and social network services.
The signing ceremony was held at the JW Marriott Hotel in Seoul, attended by Mr. Woong-Chul Yang, Vice Chairman at Hyundai Motor, Mr. Ton Steenman, Vice President and General Manager at Intel’s Embedded and Communications Group (ECG), and Mr. Dong-Jin Kim, Chairman and CEO of Seoul-based C&S Technology.
“The demand for smart cars is on the rise in Korea—a powerful IT country,” said Hyundai Vice Chairman Mr. Yang. “Hyundai will develop in-vehicle infotainment systems that incorporate changes in digital lifestyles and maximize customer convenience in cooperation with Intel and C&S Technology.”
As part of the agreement, the three companies will determine product, technical and experiential requirements for next generation IVI platforms to be built in Hyundai Motor vehicles. They will jointly develop solutions based on the Intel® Atom™ processor and the C&S Automotive IO Hub that enable new, innovative services and content to be offered to both drivers and passengers in next-generation IVI systems.
“Intel is working with automakers and their suppliers around the world to develop intelligent and connected in-vehicle infotainment systems that provide safer, more interactive and personal experiences to drivers and passengers,” said Hee-Sung Lee, Country Manager of Intel Korea. “Through our ongoing work with Hyundai Motor Company and the new collaboration with C&S Technology, we can develop solutions that deliver this type of experience."
The signing ceremony was held at the JW Marriott Hotel in Seoul, attended by Mr. Woong-Chul Yang, Vice Chairman at Hyundai Motor, Mr. Ton Steenman, Vice President and General Manager at Intel’s Embedded and Communications Group (ECG), and Mr. Dong-Jin Kim, Chairman and CEO of Seoul-based C&S Technology.
“The demand for smart cars is on the rise in Korea—a powerful IT country,” said Hyundai Vice Chairman Mr. Yang. “Hyundai will develop in-vehicle infotainment systems that incorporate changes in digital lifestyles and maximize customer convenience in cooperation with Intel and C&S Technology.”
As part of the agreement, the three companies will determine product, technical and experiential requirements for next generation IVI platforms to be built in Hyundai Motor vehicles. They will jointly develop solutions based on the Intel® Atom™ processor and the C&S Automotive IO Hub that enable new, innovative services and content to be offered to both drivers and passengers in next-generation IVI systems.
“Intel is working with automakers and their suppliers around the world to develop intelligent and connected in-vehicle infotainment systems that provide safer, more interactive and personal experiences to drivers and passengers,” said Hee-Sung Lee, Country Manager of Intel Korea. “Through our ongoing work with Hyundai Motor Company and the new collaboration with C&S Technology, we can develop solutions that deliver this type of experience."
Thursday, 15 September 2011
HYUNDAI TAPS PASSION OF COLLEGE FOOTBALL FANS WITH SEASON-LONG MARKETING CAMPAIGN
Hyundai Will Reach Out to Fans across the Country through National, Local and On-site Programs Touting Hyundai’s Top Brand Loyalty Ranking from Kelley Blue Book’s kbb.com
COSTA MESA, Calif., Sept. 14, 2011 – Hyundai kicks off its support of college football this week as it becomes the presenting sponsor of “Thursday Night College Football Live” on ESPN for this season’s inaugural Thursday game featuring Louisiana State University and Mississippi State. The sponsorship is just one element of Hyundai’s multi-pronged college football marketing program designed to connect the loyalty of Hyundai owners with the passion of college football fans and the traditions of college football teams across the nation. Hyundai has also established official sponsorship relationships with 15 schools, and will add nine more next season, providing on-site sponsorship, marketing, media and hospitality opportunities.
The overall program includes 64 experiential on-site displays at some of this season’s most high-profile matchups, print, online and local media support, and in-game advertising during 13 featured games across ABC’s family of networks including ESPN and ESPN2.
The campaign continues Hyundai’s overarching marketing strategy of “Big Voices in Big Places,” ensuring that Hyundai’s brand is represented in the nation’s most high-profile events and attractions including the Super Bowl and Academy Awards. The campaign will build upon Hyundai’s number one Owner Loyalty ranking from Kelley Blue Book’s www.kbb.com.
“College football is all about tradition, loyalty and passionate fans, and no one appreciates that more than Hyundai,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “Hyundai owners love their cars, so it’s no surprise that their support has pushed us to the top of consumer loyalty rankings.”
Hyundai’s support for college football brings the brand directly to the fans through a multi-year agreement with IMG College, which manages the media and sponsorship rights for the schools Hyundai is partnering with, and helped develop the local campus marketing programs. Amidst tailgating and pre-game celebrations, Hyundai has established official sponsor relationships with 15 of the most historic football programs in the country, with the most loyal and passionate fan bases, to bring vehicle and information displays to 64 games this year. The 15 teams include: Alabama, Arizona, Arkansas, Auburn, Cal, Florida, Florida State, Georgia, Georgia Tech, Ohio State, Oregon, Pittsburgh, South Carolina, Texas and Virginia Tech.
Game-day display elements will include on-field promotions, on-site displays, tickets for hospitality and unique giveaways. Hyundai’s engagement will grow from 15 teams in 2011 to 24 in 2012, extending its relationship with college football and its fans.
Hyundai’s partnership with ESPN as the presenting sponsor of Thursday Night College Football Live includes seven executions of programs on ESPN/ESPN2. The current schedule includes programming on September 15 and 29, October 6, 13, 20 and 27, and November 10. The creative will focus on connecting fans’ passion for their teams to consumers’ passion for Hyundai, and spots will run both pre-show and in-game. In addition, Hyundai will extend the loyalty message into ESPN Magazine’s college football coverage throughout the season.
In addition to Thursday night games, Hyundai spots will appear in additional Saturday broadcasts, weaving Hyundai into 13 of the most highly anticipated matchups of the college football season.
Digital extensions include sponsorship of the online CFB Live show every Wednesday of the season, sponsorship of conversation surrounding a game each week that had the best home field advantage and integration into Facebook and Twitter.
Hyundai’s support of college football continues with local television advertising in 16 key markets spanning across the Big 10, Big 12, Pac 12, ACC, SEC and Big East.
COSTA MESA, Calif., Sept. 14, 2011 – Hyundai kicks off its support of college football this week as it becomes the presenting sponsor of “Thursday Night College Football Live” on ESPN for this season’s inaugural Thursday game featuring Louisiana State University and Mississippi State. The sponsorship is just one element of Hyundai’s multi-pronged college football marketing program designed to connect the loyalty of Hyundai owners with the passion of college football fans and the traditions of college football teams across the nation. Hyundai has also established official sponsorship relationships with 15 schools, and will add nine more next season, providing on-site sponsorship, marketing, media and hospitality opportunities.
The overall program includes 64 experiential on-site displays at some of this season’s most high-profile matchups, print, online and local media support, and in-game advertising during 13 featured games across ABC’s family of networks including ESPN and ESPN2.
The campaign continues Hyundai’s overarching marketing strategy of “Big Voices in Big Places,” ensuring that Hyundai’s brand is represented in the nation’s most high-profile events and attractions including the Super Bowl and Academy Awards. The campaign will build upon Hyundai’s number one Owner Loyalty ranking from Kelley Blue Book’s www.kbb.com.
“College football is all about tradition, loyalty and passionate fans, and no one appreciates that more than Hyundai,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “Hyundai owners love their cars, so it’s no surprise that their support has pushed us to the top of consumer loyalty rankings.”
Hyundai’s support for college football brings the brand directly to the fans through a multi-year agreement with IMG College, which manages the media and sponsorship rights for the schools Hyundai is partnering with, and helped develop the local campus marketing programs. Amidst tailgating and pre-game celebrations, Hyundai has established official sponsor relationships with 15 of the most historic football programs in the country, with the most loyal and passionate fan bases, to bring vehicle and information displays to 64 games this year. The 15 teams include: Alabama, Arizona, Arkansas, Auburn, Cal, Florida, Florida State, Georgia, Georgia Tech, Ohio State, Oregon, Pittsburgh, South Carolina, Texas and Virginia Tech.
Game-day display elements will include on-field promotions, on-site displays, tickets for hospitality and unique giveaways. Hyundai’s engagement will grow from 15 teams in 2011 to 24 in 2012, extending its relationship with college football and its fans.
Hyundai’s partnership with ESPN as the presenting sponsor of Thursday Night College Football Live includes seven executions of programs on ESPN/ESPN2. The current schedule includes programming on September 15 and 29, October 6, 13, 20 and 27, and November 10. The creative will focus on connecting fans’ passion for their teams to consumers’ passion for Hyundai, and spots will run both pre-show and in-game. In addition, Hyundai will extend the loyalty message into ESPN Magazine’s college football coverage throughout the season.
In addition to Thursday night games, Hyundai spots will appear in additional Saturday broadcasts, weaving Hyundai into 13 of the most highly anticipated matchups of the college football season.
Digital extensions include sponsorship of the online CFB Live show every Wednesday of the season, sponsorship of conversation surrounding a game each week that had the best home field advantage and integration into Facebook and Twitter.
Hyundai’s support of college football continues with local television advertising in 16 key markets spanning across the Big 10, Big 12, Pac 12, ACC, SEC and Big East.
Saturday, 3 September 2011
HYUNDAI DRIVE 4 HOPE TOUR LAUNCHES IN SAN FRANCISCO FOR HOPE ON WHEELS
Tucson FCEV driving coast to coast to demonstrate Hyundai environmental leadership and commitment to the most advanced green-friendly automotive technology
SAN FRANCISCO, 09/01/2011
To demonstrate the environmental advantages and performance of Fuel Cell Electric Vehicles (FCEVs) while benefitting kids with cancer, Hyundai Motor America has launched the Hyundai Drive 4 Hope. As the official car of Hope on Wheels, Hyundai’s major pediatric cancer program, a Hyundai FCEV Tucson will travel more than 4,500 miles coast to coast for kids with cancer. During September National Childhood Cancer Awareness Month, Hyundai Hope on Wheels will award a total of $7.1 million to children’s hospitals nationwide.
During its national tour, the Hyundai Tucson FCEV team will stop at hospitals across the country, collecting colorful handprints from childhood cancer patients and survivors along the way. By the end of September, the vehicle will have collected hundreds of handprints from children around the country, each representing a personal story about a child’s battle with this deadly disease.
After its kickoff with a handprint ceremony at University of California San Francisco Benioff Children’s Hospital on September 1st – the first of 71 hospitals to receive $100,000 Hope Grants – the Hyundai Tucson FCEV will travel over 4,500 miles through more than 15 states in under 30 days.
“Hyundai is committed to bold and innovative change to make the world a better place,” said John Krafcik, president and CEO of Hyundai Motor America. “Through Hope on Wheels, we are making great strides in the treatment of childhood cancer and through our leadership in fuel cell technology, we are making bold strides for a cleaner planet.”
As part of the company’s fuel efficiency strategy, which includes more cars and trucks that achieve over 40 miles per gallon than any other automotive manufacturer, the Hyundai FCEV Tour will showcase the efficiency and advantages of Hyundai’s next-generation fuel cell electric vehicle technology. The Hyundai Tucson FCEV utilizes fuel cell power from compressed hydrogen, an energy source that is not only renewable but far safer than gasoline. The FCEV Tucson performs about the same as a vehicle on gasoline.
Fuel cell electric vehicle technology also presents the potential for a more practical long-term alternative fuel driving solution without limitations. Unlike battery-powered electric vehicles that are limited by range and recharging times, fuel cell-powered electric vehicles can go up to 400 miles between refueling – more than three times the range of a battery-powered electric vehicle – and never need to be recharged.
Hyundai’s Director of Corporate Social Responsibility, Zafar Brooks, is teaming up with Hyundai Drive 4 Hope Field Leader, Joe Foster to complete this epic journey, which they will be chronicling on http://www.HyundaiDrive4Hope.com. Zafar and Joe will be blogging in real time and uploading photos and videos of their cross-country voyage, sharing event highlights and stories of people they meet along the way.
“Fuel cell technology is one of the lowest carbon footprint power solutions in the automotive industry and it has the potential to be a zero carbon solution,” said Michael O’Brien, vice president of product and corporate planning of Hyundai Motor America. “Several manufacturers are actively exploring fuel cell technology, but Hyundai is making it a reality with the ability to begin factory production of fuel cell cars and trucks in the next several years.”
For more information about Hyundai’s leadership in fuel efficiency and Fuel cell electric vehicle technology, please visit http://csr.hyundai.com/eng/environment/product/sub_hydrogen.aspx. For more information about Hyundai Hope on Wheels, this year’s Hope Grant recipients, and how you can get involved, please visit: http://www.hyundaihopeonwheels.org/.
HYUNDAI HOPE ON WHEELS
Hyundai Hope on Wheels® is the united effort of Hyundai Motor America and its more than 800 dealers across the U.S. to raise awareness about childhood cancer and to celebrate the lives of children battling the disease. In 2011, Hope on Wheels will have committed more than $43 million in donations to pediatric cancer research since the program began in 1998. Hyundai Hope on Wheels is an independent 501(c)(3) nonprofit organization.
Friday, 2 September 2011
HYUNDAI MOTOR AMERICA REPORTS AUGUST SALES
• Accent, Elantra and Sonata continue their torrid pace
• Santa Fe and Tucson CUVs up significantly
• 35 percent of vehicles sold in August achieve 40 MPG
COSTA MESA, Calif., 09/01/2011
Hyundai Motor America today announced sales of 58,505 vehicles in August, a nine percent total sales increase compared with the same period a year ago, and a 21 percent retail sales increase over last August.
Year to date, Hyundai sales are up 21 percent versus 2010 in total, and up 34 percent at retail. Sales to fleet accounts represent 11 percent of the total sales year-to-date and just 10 percent for the month of August. Thirty-five percent of Hyundai vehicles sold in August achieved 40 MPG fuel economy ratings.
“Demand for Hyundai products remained strong in August despite severe fluctuations in financial markets and the resulting impact on short-term consumer confidence,” said Dave Zuchowski, Hyundai Motor America’s executive vice president of national sales. “We’re still seeing consumer demand increasing, with Hyundai consideration rates now at an all-time high. This should drive continued sales momentum for Hyundai through the rest of the year, even if the industry struggles a bit.”
The all-new Accent, in its second full month on sale, saw sales soar 38 percent. In July, it was the best-selling sub-compact in the market. Santa Fe and Tucson saw sales increases of 55 and 24 percent, respectively, as availability issues eased. Genesis continued its growth trajectory in August with its 26th consecutive month of year-over-year sales increases, and a sales lift of 13 percent over last August. And Equus, the highest-ranking premium luxury car in the 2011 J.D. Power and Associates APEAL study, delivered another strong month and is pacing well ahead of its first full-year sales target.
CARLINE
AUG/2011
AUG/2010
CY/2011
CY/2010
ACCENT
5,289
3,844
36,245
34,882
SONATA
20,682
21,399
156,580
128,484
ELANTRA
15,054
15,181
133,536
90,960
SANTA FE
8,828
5,687
51,768
57,110
AZERA
89
341
1,328
2,140
TUCSON
4,156
3,343
31,172
26,730
VERACRUZ
857
919
6,019
5,096
GENESIS
3,253
2,889
22,224
18,089
EQUUS
297
0
1,991
0
TOTAL
58,505
53,603
440,863
363,491
Sales-Weighted Fuel Economy (mpg)
August
2011 CYTD
Car
37.2
36.6
Truck
28.6
28.7
Hyundai Brand
36.2
35.8
August
2011 CYTD
40-MPG Sales
20,600
138,568
Mix of Total Sales
35%
31%
Hyundai continues its unique approach to fuel efficiency data transparency, achieving a corporate average fuel economy level of 36.2 MPG in August, and 35.8 MPG for the year-to-date, while selling an industry-leading 20,600 vehicles (Elantra sedan, Sonata Hybrid, and 2012 Accent) with 40 MPG fuel economy ratings.
"It’s no coincidence that our 40 MPG cars are among the hottest cars in the industry, with Accent and Elantra both running single-digit days-supply levels,” said John Krafcik, Hyundai Motor America’s president and CEO. “With Veloster, our fourth car with a standard 40 MPG fuel economy rating beginning sales in September, we’ll take this recipe into the sporty coupe segment, where we expect a similarly warm reception from American car-buyers.”
• Santa Fe and Tucson CUVs up significantly
• 35 percent of vehicles sold in August achieve 40 MPG
COSTA MESA, Calif., 09/01/2011
Hyundai Motor America today announced sales of 58,505 vehicles in August, a nine percent total sales increase compared with the same period a year ago, and a 21 percent retail sales increase over last August.
Year to date, Hyundai sales are up 21 percent versus 2010 in total, and up 34 percent at retail. Sales to fleet accounts represent 11 percent of the total sales year-to-date and just 10 percent for the month of August. Thirty-five percent of Hyundai vehicles sold in August achieved 40 MPG fuel economy ratings.
“Demand for Hyundai products remained strong in August despite severe fluctuations in financial markets and the resulting impact on short-term consumer confidence,” said Dave Zuchowski, Hyundai Motor America’s executive vice president of national sales. “We’re still seeing consumer demand increasing, with Hyundai consideration rates now at an all-time high. This should drive continued sales momentum for Hyundai through the rest of the year, even if the industry struggles a bit.”
The all-new Accent, in its second full month on sale, saw sales soar 38 percent. In July, it was the best-selling sub-compact in the market. Santa Fe and Tucson saw sales increases of 55 and 24 percent, respectively, as availability issues eased. Genesis continued its growth trajectory in August with its 26th consecutive month of year-over-year sales increases, and a sales lift of 13 percent over last August. And Equus, the highest-ranking premium luxury car in the 2011 J.D. Power and Associates APEAL study, delivered another strong month and is pacing well ahead of its first full-year sales target.
CARLINE
AUG/2011
AUG/2010
CY/2011
CY/2010
ACCENT
5,289
3,844
36,245
34,882
SONATA
20,682
21,399
156,580
128,484
ELANTRA
15,054
15,181
133,536
90,960
SANTA FE
8,828
5,687
51,768
57,110
AZERA
89
341
1,328
2,140
TUCSON
4,156
3,343
31,172
26,730
VERACRUZ
857
919
6,019
5,096
GENESIS
3,253
2,889
22,224
18,089
EQUUS
297
0
1,991
0
TOTAL
58,505
53,603
440,863
363,491
Sales-Weighted Fuel Economy (mpg)
August
2011 CYTD
Car
37.2
36.6
Truck
28.6
28.7
Hyundai Brand
36.2
35.8
August
2011 CYTD
40-MPG Sales
20,600
138,568
Mix of Total Sales
35%
31%
Hyundai continues its unique approach to fuel efficiency data transparency, achieving a corporate average fuel economy level of 36.2 MPG in August, and 35.8 MPG for the year-to-date, while selling an industry-leading 20,600 vehicles (Elantra sedan, Sonata Hybrid, and 2012 Accent) with 40 MPG fuel economy ratings.
"It’s no coincidence that our 40 MPG cars are among the hottest cars in the industry, with Accent and Elantra both running single-digit days-supply levels,” said John Krafcik, Hyundai Motor America’s president and CEO. “With Veloster, our fourth car with a standard 40 MPG fuel economy rating beginning sales in September, we’ll take this recipe into the sporty coupe segment, where we expect a similarly warm reception from American car-buyers.”
Thursday, 1 September 2011
HYUNDAI HOPE ON WHEELS REVS UP SUPPORT FOR NATIONAL CHILDHOOD CANCER AWARENESS MONTH WITH RECORD BREAKING $7.1 MILLION IN DONATIONS
HYUNDAI HOPE ON WHEELS REVS UP SUPPORT FOR NATIONAL CHILDHOOD CANCER AWARENESS MONTH WITH RECORD BREAKING $7.1 MILLION IN DONATIONS
In its 13th Year, Hyundai Hope on Wheels Program Expands Hospital Grant Awards, Launches “Hyundai Drive 4 Hope” Cross Country Tour and Hosts Inaugural 5K Run & Walk
SAN FRANCISCO, 08/31/2011
To support National Childhood Cancer Awareness Month this September, Hyundai Hope on Wheels today announced that through Hope Grants totaling $7.1 million, it will fund a record breaking 71 pediatric cancer research projects and programs at Children’s Oncology Group (COG) institutions across the country. In addition, the organization will launch the “Hyundai Drive 4 Hope” tour to recognize pediatric cancer patients across the U.S, as well as host the first-ever Hope on Wheels 5K Run & Walk. Since 1998, Hyundai Hope on Wheels and its more than 800 dealers have been committed to fighting childhood cancer, raising awareness by collecting over thousands children’s handprints and committing more than $43 million and counting.
To recognize National Childhood Cancer Awareness Month, the first donation, in the form of a $100,000 Hope Grant, will be received on September 1 by UCSF Benioff Children’s Hospital. All month long, the remaining $7 million in Hope Grants will be awarded as Hyundai Hope on Wheels travels the country, conducting handprint ceremonies with 70 additional hospitals.
“Hyundai Hope on Wheels’ ongoing funding offers a beacon of hope to children and families battling cancer,” said Dr. David Poplack, Chief of Pediatric Oncology at Texas Children's Cancer and Hematology Centers. “Despite the lack of funding currently available for pediatric cancer research, great strides have been made in the treatment and care of kids with the disease, bringing us today to an 80 percent cure rate. While this is good news, hospitals and research facilities still need major funding to continue important research to bring us to a 100 percent cure rate.”
Earlier this year, Hyundai Hope on Wheels opened up a call for proposals for its 2011 Hope Grant program, with the goal to support the best, brightest and most promising researchers, whose work is likely to have a significant impact on understanding the biology and/or developing diagnostic and therapeutic approaches in the field of pediatric cancer. The winning 71 proposals include research projects and programs ranging from evaluating new research in genomic medicine to important survivorship and family support programs.
“Until we find a cure, Hyundai and its dealers will not rest,” said Oscar Leeser, Chairman of the Hyundai Hope on Wheels. “Since we began this program, we are proud to say we have dramatically increased donations each year. We will continue to support research projects and programs that have significant potential to improve the survivorship and care of kids battling cancer.”
In an exciting twist to this year’s program, Hope on Wheels will drive from San Francisco’s launch event to New York City in a Hyundai Tucson Fuel Cell Electric Vehicle (FCEV) as part of an official “Hyundai Drive 4 Hope” (http://HyundaiDrive4Hope.com/) tour. The Tucson will make stops at more than 15 Handprint Ceremonies along the way, allowing children currently battling cancer, and those who have survived their disease, to place their colorful handprints on the vehicle each representing a personal story about their battle with this deadly disease. By the end of September, the Tucson will have traveled more than 4,500 miles across the country and collected hundreds of handprints from children.
“2011 is a record-breaking year for pediatric cancer fund-raising at Hyundai,” said John Krafcik, president and CEO of Hyundai Motor America. “From funding critical cancer research that propels us closer to a cure, to providing vehicle technology that drives our industry-leading fuel efficiency, we love to respond to important challenges at Hyundai with our own big bold solutions.”
An additional means of generating funds for this important cause includes the inaugural Hyundai Hope on Wheels 5K Race & Walk, which will kick off on Labor Day in Rancho Santa Margarita, Calif., of which all proceeds will go toward childhood cancer.
For more information on this year’s Hope Grant recipients, Hyundai Hope on Wheels, and how you can get involved, please visit: http://www.hyundaihopeonwheels.org/ and http://HyundaiDrive4Hope.com/.
HYUNDAI HOPE ON WHEELS
Hyundai Hope on Wheels® is the united effort of Hyundai Motor America and its more than 800 dealers across the U.S. to raise awareness about childhood cancer and to celebrate the lives of children battling the disease. In 2011, Hope on Wheels will have committed more than $43 million in donations to pediatric cancer research since the program began in 1998. Hyundai Hope on Wheels is an independent 501(c)(3) nonprofit organization.
In its 13th Year, Hyundai Hope on Wheels Program Expands Hospital Grant Awards, Launches “Hyundai Drive 4 Hope” Cross Country Tour and Hosts Inaugural 5K Run & Walk
SAN FRANCISCO, 08/31/2011
To support National Childhood Cancer Awareness Month this September, Hyundai Hope on Wheels today announced that through Hope Grants totaling $7.1 million, it will fund a record breaking 71 pediatric cancer research projects and programs at Children’s Oncology Group (COG) institutions across the country. In addition, the organization will launch the “Hyundai Drive 4 Hope” tour to recognize pediatric cancer patients across the U.S, as well as host the first-ever Hope on Wheels 5K Run & Walk. Since 1998, Hyundai Hope on Wheels and its more than 800 dealers have been committed to fighting childhood cancer, raising awareness by collecting over thousands children’s handprints and committing more than $43 million and counting.
To recognize National Childhood Cancer Awareness Month, the first donation, in the form of a $100,000 Hope Grant, will be received on September 1 by UCSF Benioff Children’s Hospital. All month long, the remaining $7 million in Hope Grants will be awarded as Hyundai Hope on Wheels travels the country, conducting handprint ceremonies with 70 additional hospitals.
“Hyundai Hope on Wheels’ ongoing funding offers a beacon of hope to children and families battling cancer,” said Dr. David Poplack, Chief of Pediatric Oncology at Texas Children's Cancer and Hematology Centers. “Despite the lack of funding currently available for pediatric cancer research, great strides have been made in the treatment and care of kids with the disease, bringing us today to an 80 percent cure rate. While this is good news, hospitals and research facilities still need major funding to continue important research to bring us to a 100 percent cure rate.”
Earlier this year, Hyundai Hope on Wheels opened up a call for proposals for its 2011 Hope Grant program, with the goal to support the best, brightest and most promising researchers, whose work is likely to have a significant impact on understanding the biology and/or developing diagnostic and therapeutic approaches in the field of pediatric cancer. The winning 71 proposals include research projects and programs ranging from evaluating new research in genomic medicine to important survivorship and family support programs.
“Until we find a cure, Hyundai and its dealers will not rest,” said Oscar Leeser, Chairman of the Hyundai Hope on Wheels. “Since we began this program, we are proud to say we have dramatically increased donations each year. We will continue to support research projects and programs that have significant potential to improve the survivorship and care of kids battling cancer.”
In an exciting twist to this year’s program, Hope on Wheels will drive from San Francisco’s launch event to New York City in a Hyundai Tucson Fuel Cell Electric Vehicle (FCEV) as part of an official “Hyundai Drive 4 Hope” (http://HyundaiDrive4Hope.com/) tour. The Tucson will make stops at more than 15 Handprint Ceremonies along the way, allowing children currently battling cancer, and those who have survived their disease, to place their colorful handprints on the vehicle each representing a personal story about their battle with this deadly disease. By the end of September, the Tucson will have traveled more than 4,500 miles across the country and collected hundreds of handprints from children.
“2011 is a record-breaking year for pediatric cancer fund-raising at Hyundai,” said John Krafcik, president and CEO of Hyundai Motor America. “From funding critical cancer research that propels us closer to a cure, to providing vehicle technology that drives our industry-leading fuel efficiency, we love to respond to important challenges at Hyundai with our own big bold solutions.”
An additional means of generating funds for this important cause includes the inaugural Hyundai Hope on Wheels 5K Race & Walk, which will kick off on Labor Day in Rancho Santa Margarita, Calif., of which all proceeds will go toward childhood cancer.
For more information on this year’s Hope Grant recipients, Hyundai Hope on Wheels, and how you can get involved, please visit: http://www.hyundaihopeonwheels.org/ and http://HyundaiDrive4Hope.com/.
HYUNDAI HOPE ON WHEELS
Hyundai Hope on Wheels® is the united effort of Hyundai Motor America and its more than 800 dealers across the U.S. to raise awareness about childhood cancer and to celebrate the lives of children battling the disease. In 2011, Hope on Wheels will have committed more than $43 million in donations to pediatric cancer research since the program began in 1998. Hyundai Hope on Wheels is an independent 501(c)(3) nonprofit organization.
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