HYUNDAI MOTOR AMERICA REPORTS AUGUST SALES

• Accent, Elantra and Sonata continue their torrid pace
• Santa Fe and Tucson CUVs up significantly
• 35 percent of vehicles sold in August achieve 40 MPG

COSTA MESA, Calif., 09/01/2011
Hyundai Motor America today announced sales of 58,505 vehicles in August, a nine percent total sales increase compared with the same period a year ago, and a 21 percent retail sales increase over last August.

Year to date, Hyundai sales are up 21 percent versus 2010 in total, and up 34 percent at retail. Sales to fleet accounts represent 11 percent of the total sales year-to-date and just 10 percent for the month of August. Thirty-five percent of Hyundai vehicles sold in August achieved 40 MPG fuel economy ratings.

“Demand for Hyundai products remained strong in August despite severe fluctuations in financial markets and the resulting impact on short-term consumer confidence,” said Dave Zuchowski, Hyundai Motor America’s executive vice president of national sales. “We’re still seeing consumer demand increasing, with Hyundai consideration rates now at an all-time high. This should drive continued sales momentum for Hyundai through the rest of the year, even if the industry struggles a bit.”

The all-new Accent, in its second full month on sale, saw sales soar 38 percent. In July, it was the best-selling sub-compact in the market. Santa Fe and Tucson saw sales increases of 55 and 24 percent, respectively, as availability issues eased. Genesis continued its growth trajectory in August with its 26th consecutive month of year-over-year sales increases, and a sales lift of 13 percent over last August. And Equus, the highest-ranking premium luxury car in the 2011 J.D. Power and Associates APEAL study, delivered another strong month and is pacing well ahead of its first full-year sales target.




CARLINE
AUG/2011
AUG/2010
CY/2011
CY/2010

ACCENT
5,289
3,844
36,245
34,882

SONATA
20,682
21,399
156,580
128,484

ELANTRA
15,054
15,181
133,536
90,960

SANTA FE
8,828
5,687
51,768
57,110

AZERA
89
341
1,328
2,140

TUCSON
4,156
3,343
31,172
26,730

VERACRUZ
857
919
6,019
5,096

GENESIS
3,253
2,889
22,224
18,089

EQUUS
297
0
1,991
0

TOTAL
58,505
53,603
440,863
363,491





Sales-Weighted Fuel Economy (mpg)
August
2011 CYTD

Car
37.2
36.6

Truck
28.6
28.7

Hyundai Brand
36.2
35.8






August
2011 CYTD

40-MPG Sales
20,600
138,568

Mix of Total Sales
35%
31%




Hyundai continues its unique approach to fuel efficiency data transparency, achieving a corporate average fuel economy level of 36.2 MPG in August, and 35.8 MPG for the year-to-date, while selling an industry-leading 20,600 vehicles (Elantra sedan, Sonata Hybrid, and 2012 Accent) with 40 MPG fuel economy ratings.

"It’s no coincidence that our 40 MPG cars are among the hottest cars in the industry, with Accent and Elantra both running single-digit days-supply levels,” said John Krafcik, Hyundai Motor America’s president and CEO. “With Veloster, our fourth car with a standard 40 MPG fuel economy rating beginning sales in September, we’ll take this recipe into the sporty coupe segment, where we expect a similarly warm reception from American car-buyers.”