Tuesday, 25 October 2011
HYUNDAI MAINTAINS NO. 1 SPOT FOR BRAND LOYALTY ON KBB.COM
HYUNDAI MAINTAINS NO. 1 SPOT FOR BRAND LOYALTY ON KBB.COM: COSTA MESA, Calif., Oct. 19, 2011 – Innovative product introductions like the all-new Elantra, Accent and Veloster are bringing Hyundai owners back to dealerships. Kelley Blue Book reported that Hyundai upheld its No. 1 spot for brand loyalty on www.kbb.com for Q3 2011, marking its second consecutive quarter as the top automotive brand. Kbb.com defines brand loyalty as “owners of the brand who are currently shopping the same brand for their next vehicle.”
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